Who we are
We’re a Sydney based ecommerce agency working with product based brands (and a select few service businesses). Fashion and beauty are our sweet spots but we also work with brands from all categories. Our team has a wealth of experience in some of Australia’s best known brands, from designer brands to global publicly listed companies, and they bring this experience to our clients.
We believe that brand and conversion co-exist, and it’s not a case of one or the other. In fact, brand has an incredible influence over conversion, the desire and the intent to buy. As for everything else, that’s where we come in. From the session to the sale, and to a repeat purchase - this is where we shine.
Meet our Founder
With over 15 years of experience in eCommerce, digital marketing, and customer experience, I’ve built a career scaling brands, driving revenue growth, and creating standout online experiences. As the CEO of Atraksion, I help businesses unlock their full digital potential—whether through conversion optimization, growth marketing, retention strategies, or digital transformation.
I've held senior leadership roles at fast-growing fashion, retail, and lifestyle brands, including Green Friday, Honey Birdette, SHEIKE, King Living, and Sass & Bide, where I led marketing and digital strategies that delivered record-breaking sales, increased retention, and high-impact brand growth. My expertise spans ecommerce, digital, CRM and performance marketing— all essentials for scaling online businesses effectively.
I'm passionate about customer-first digital experiences, data-driven decision-making, and building brands that truly connect with their audience. Whether it's launching new brands, new markets, optimising eCommerce funnels, or transforming digital strategies, I bring a mix of creativity, strategy, and execution to every project.
Vanja Stace
Founder & CEO
Top 50 People in Ecommerce Australia
It’s time to level up
Don’t let your business stay where it is.
Let’s talk about your vision and how we can help you start, scale, grow, and succeed. Book a meet and greet now, and let’s create a plan that takes your brand to new heights.